It’s easy to get excited by a boost in traffic on your website, but it doesn’t necessarily mean that it is converting into sales. When you are creating a website, social media and content for your business, you need to employ intelligent tactics to make sure the attention doesn’t go to waste. Here are some of our top suggestions.
Keep Your Website Simple
You may be tempted to bombard your website with information and visual content in an attempt to sell your product. This will only serve to confuse the consumer – and, if you use common marketing tactics and language, you will seem desperate. The best way to convert traffic into sales via your website design is to keep it simple and high in quality. The less overloaded with information your customer is, the less you will have to do to draw their attention to your product or service.
Make it easy for customers to contact you! Many customers begin the browsing and buying process before stopping because they could not find more information or a method of contacting the seller. It is important to keep the lines of communication open – include an e-mail address, contact form and even a phone number on your website so ensure that customers can reach out. When they do, whether to ask a question or resolve an issue, it is your chance to provide excellent customer service and sell, sell, sell! Another tactic many businesses employ is a pop-up that asks users to opt-in to a newsletter subscription, often paired with a special deal such as “10% off when you sign up”. Customers are more likely to sign up when they are being rewarded.
Search Engine Optimisation
Implementing search engine optimisation (SEO) techniques will give your site a boost up on the organic search results of search engines. You can hire a specialist do this, or do your research online and discover the easy strategies you can use to do it yourself. Some examples of SEO techniques are using search engine friendly URLs, utilising popular key words and building smart links.
Visuals Speak Louder Than Text
You’ve heard the phrase “a picture tells a thousand words” and we’re happy to tell you that it applies to converting traffic too! Modern internet users are attracted more by visual content – such as photos and videos – than plain old text. Creating this content and uploaded it to sites such as YouTube and Instagram, as well as featuring it on your website, can be a fun way to sell your product to consumers. Quality content across all platforms is essential in the current marketing environment. In particular, it will help to grow your social media following, resulting in more traffic and (hopefully) more sales if you follow these steps. The content does not always need to be from an informational standpoint, nor does it need to be all about the product (particularly when produced by an outside source). It can also be subliminal advertising, such as a feature in a “flat-lay” (birds eye view) photo or sitting in the background of a YouTube video. You will be surprised by how many consumers notice your product and are attracted to it thanks to the influencer subtly promoting it.
Social Media Advertising
Social media is one of the most powerful tools available for small businesses in 2016, and for good reason. Social media encourages users to share with one another resulting in word-of-mouth spreading a lot faster than it once would have. It has also given rise to the “influencer”, briefly mentioned in point four. An influencer is someone with a large social media following (usually in the thousands) who works with brands to promote their products. Consumers consider them to be like consumer advocates – reviewing products and services truthfully, realistically and for the good of other consumers. The most popular social media influencers will usually request payment, while lesser known faces may help you free of charge. Another way to advertise via social media is to utilise the platform’s built in features, such as Facebook ads. Of course you can create your own promotional content and share it for free on your Facebook page, but using the paid advertising option will produce higher traffic and engagement with customers. This is because it is “boosted” to be viewed by more Facebook users, often those that are analysed as having an interest in your type of product or service.