Software as a Service (SaaS) is a relatively new concept in the grand scheme of things, but it’s vital for organisations globally. SaaS solutions allow companies to use a wide range of tools cheaply without maintaining physical hardware.
Understandably, the SaaS market has grown quickly. In 2022, it’s worth $US171.9 billion globally — up from just $31.4 billion in 2015. The United States has 16,000 SaaS companies, the United Kingdom has 2,000, and Australia has 543.
With so many SaaS solutions available, many SaaS retailers have a problem: standing out.
You can address this problem (at least in part) by integrating online faxing into your tool. This article will explain how you can partner with online faxing provider eFax to do this and how it will benefit you financially.
How eFax’s Partnership Program Works For SaaS Brands
eFax provides a partnership program to SaaS retailers. Once you join this program, you can combine your tool with eFax’s online faxing system.
You can integrate your tool with eFax using eFax’s Application Programming Interface (API), portal or custom integration. eFax also offers white labelling so you can give your customers access to online faxing tools with your branding on them.
Once you’ve set your integration with eFax up, you charge interested customers for access to eFax. eFax users pay for monthly or yearly access, and many customers continue their subscription long-term. Naturally, SaaS brands can turn reselling eFax into a prosperous revenue stream.
Now that you know how the partnership program works, let’s circle back to online faxing and explain the technology in detail.
Note: If you sell to healthcare organisations, eFax has Electronic Medical Records (EMR) and Electronic Healthcare Records (EHR) integrations you can offer to customers.
Online Fax Capabilities
Online faxing is the more functional and modern version of machine faxing. When people send something via online fax, their online faxing provider encrypts it with Transport Layer Security (TLS) encryption and transmits it through the internet. Their recipient receives the fax as normal.
Online faxes are stored in cloud-based storage so that people won’t lose them easily. eFax stores its faxes in Tier 3 data centres protected with AES 256 bit encryption.
People can send online faxes from most internet-connected devices, including computers, smartphones and tablets. Providers like eFax offer several ways to fax, including via a mobile app (available on iOS and Android devices), through email, with a desktop app and via eFax’s web portal (available on most browsers). Users can send an online fax from anywhere and at any time (provided they have internet access).
We already mentioned that online faxing is a modernised version of traditional faxing. But how?
Online faxing fixes many of the biggest problems people have with fax machines, including that they are expensive, prone to paper jams and ink errors, a drain on productivity and bad for the environment.
For short reference, here’s how online faxing and traditional faxing differ:
| Point of differentiation | Online Faxing | Traditional Faxing |
| Transmission mode | Internet | Analog fax lines |
| Materials | Internet-connected device | Machine, ink, fax line and paper |
| Works internationally? | Yes | Yes — but international faxing is expensive and time-consuming |
| Efficient? | Yes — the process of uploading and sending a digital fax is fast | No — users need to feed pages into the machine and wait for them to transmit |
| Cybersecurity features | TLS encryption and AES 256-bit encryption | Machine dependent (but they aren’t usually very secure) |
| Cost | Depends on use (but lower than traditional faxing) | High, as users must pay for materials, maintenance, fax line connection and machine repairs |
eFax’s online faxing system also has features like:
- Electronic signatures (this allows people to apply signatures to faxes without printing them)
- An address book
- Fax preview
- Tag & Search (this is a filing feature for storage)
- Administration controls
- Multi-Function Printer (MFP) integration
- Fax forwarding
Who Uses Online Fax?
Online faxing is a flexible technology used by organisations of all shapes and sizes. Solopreneurs, small businesses, national chains and global corporations all use online faxing.
Online faxing is popular with organisations in the healthcare, pharmacy, banking, financial service, education, communications, law, manufacturing and mining industries (among others). Online faxing is compliant with many global data-privacy regulations, including HIPAA, GLBA, SOX, FERPA and HITRUST. So, organisations that handle confidential or medical data can use online faxing with no worries.
Ultimately, anyone who needs to transmit documents securely can benefit from online fax. Online faxing providers offer flexible pricing, so your users don’t need to be daily faxers to get value from a subscription.
How Online Fax Works For Your Users
Sending a fax online is easy and only takes a few steps. First, the user opens a new fax message and types in their recipient’s full fax number (this number includes a country and area code). Then, the user selects “attach” and adds their faxes before pressing “send.” Your users can send a cover page with their fax if they choose.
Note: If the user is sending a fax via their email inbox, they need to add “@efaxsend.com” after their recipient’s fax number.
All the faxes your users receive are stored in their faxing system automatically. To access these faxes, they simply log in and select “inbox.” eFax will show a list of faxes and the numbers they came from.
Once they have received a fax, your users can sign, forward, delete or print it.
The process of sending a fax is the same on mobile and desktop devices. It’s also the same for the over 200 document types online faxing works for. These document types include DOC, PDF, JPG, PPT, PNG and XLS.
Why Resell Online Fax?
Considering the uses, features and benefits of online faxing, it’s no wonder eFax has over 11 million customers. Here’s why your customers should join them:
#1. You Can Offer Faxing Without Creating a Faxing Service
eFax has now offered online faxing services for over twenty years. And it’s taken time to build the robust tool you see today. Over the past few years, eFax has honed its features and services to meet customers’ needs.
When you partner with eFax, you don’t need to worry about building your own internal faxing tool. You can skip the years of development, heavy investment of resources, trial and error and the cost of development.
Instead, you can integrate eFax into your tool and give customers instant access to a world-class faxing system.
#2. Offer a Service Your Customers Want
Online faxing systems may not be flashy, but businesses worldwide need and want them. Without online faxing, people spend hours feeding paper into a fax machine, fixing paper jams and waiting for the dreaded busy signal to disappear.
Fax machines take space, drain the office operating budget and reduce productivity by demanding time that could be better spent elsewhere. Online faxing is fast, cheap and easy to use.
When you offer online faxing with eFax, you’ll help customers improve their workflow. Trust us, they’ll appreciate it.
#3. Gain a Competitive Edge
As we mentioned in the introduction, there are thousands of SaaS brands worldwide. And every SaaS tool, from accounting tools to social media scheduling assistants, has tough competitors.
When you offer eFax, you give customers access to something your competitors’ don’t. This will give you a competitive edge and a Unique Selling Proposition (USP) that makes customers more likely to choose you.
Alternatively, if your competitors already offer an online faxing service that’s not eFax, you can beat them at their own game by offering access to the world’s most trusted cloud-fax brand (eFax).
#4. Increase Your App’s Capabilities
Integrating eFax into your current offering will expand its capabilities — letting users do more and providing them with extra value.
According to a study of 523 respondents by Statista, the average organisation worldwide used eight SaaS applications in 2015. In five years, this number grew to 80, and as of 2021, the average organisation used 110 SaaS apps.
People don’t necessarily want to use multiple SaaS apps simultaneously. Switching between them reduces productivity, makes simple tasks confusing and slows down many computers.
When you integrate your app with eFax, you give customers the ability to complete faxing functions in-app. They won’t need to switch screens, minimise tabs or disrupt their flow. You can offer an all-in-one solution they’ll appreciate.
#5. Leverage eFax’s Credibility
Finally, you can leverage eFax’s reputation to market your software. eFax currently services nearly half of the world’s Fortune 500 companies, and it’s trusted by companies like Google, Apple, BHP, Oracle, Wesfarmers and Citrix.
eFax has received a lot of media attention, including from publications like The Australian, LawyersWeekly, PC, ITnews, Financial Review and The Sydney Morning Herald.
When you offer an eFax integration, your customers will know your software is reliable, valuable and worth investing in.
#6. Boost Your Revenue
Integrating eFax with your program will increase its usability and make customers happy. Happy customers stay longer, so eFax can help you retain customers and convert more leads.
Of course, you’ll also make money from selling eFax. We’ll cover how next.
How Reselling eFax Makes You Money
Once you become an eFax resale partner, your customers can sign up for eFax through your website. They get access to eFax instantly, and you get revenue from it. As many eFax customers renew their subscription long-term, your eFax customers can turn into a large revenue stream for you.
You don’t need to work out how to sell eFax alone. When you sign up as a SaaS vendor partner, eFax will give you its technical, sales and marketing materials. These assets include videos and sales strategies that eFax has used to make millions in sales.
eFax will also support you through the integration process and provide your customers with 24/7 customer service.
So, how do you join?
How To Join eFax’s SaaS Vendor Partnership Program
Joining eFax as a SaaS vendor is a smart move that can pay off big time.
eFax’s online faxing tool isn’t just for one type of business. It’s for freelancers, small firms, big businesses and international corporations.
eFax is flexible, scalable and future-proof. Giving it to your customers will help you take your offering to the next level while improving their workflow. eFax can improve compliance, reduce reliance on office hardware and automate document sharing workflows.
eFax will also benefit you — you’ll get happy customers and higher revenue.
If you’d like to join eFax’s SaaS vendor partnership program, click here. eFax will collect your details, organise a meeting with an eFax consultant and walk you through the sign-up process.
