Three Signs Your Real Estate Agency is Behind the Times
Real estate agencies need to stay agile and on top of new technology in order to offer the best level of service to clients. It’s far too competitive a market to let inefficient processes slow you down and potentially cost you clients.
So how can you tell if your agency isn’t up to speed? Here are three signs that you need to update the way you operate.
1) You’re not using cloud technology
Cloud technology is getting more and more popular and it offers a lot of advantages for real estate agencies. There are cloud-based software programs available that allow you to basically run a virtual office that is accessible from anywhere you have an internet connection.
You can be on the road while updating maintenance work orders, or instantly load images and property specs into the system while you’re still putting up the for sale sign. Because data is always current and accessible, it becomes an easy matter to keep your landlords updated and in the loop. It also makes the process of looking after properties quicker.
The cloud is excellent because it enables automatic back ups, and storage which is far more secure than portable drives that can be lost or stolen. Cloud storage platforms are also safer than networks which can be cyber attacked or crashed, and they allow for instant data recovery as well.
2) You’re not making the most of social media
Social media is a vital tool in any agency’s arsenal. It allows instant access to existing clients for updates about agency business, and can potentially reach audiences that you wouldn’t be able to target with traditional print marketing for properties. So sign up your agency to the obvious platforms like Facebook, Twitter, Google Plus and LinkedIn. But also make sure you follow best practice in how you use these fabulous tools. For instance, to get maximum engagement, use good images, and make sure your posts are free of spelling errors.
3) You’re using out-of-date office systems
Many agencies still have an over-reliance on physical resources which limit mobility and flexibility. One great example of this is the office stalwart – the fax machine. The ability to fax is a key requisite for an agency, for getting through contracts urgently or sending specs over to clients.
Yet, using a fax machine limits an agency greatly. You can only send the fax physically from the office, and are at the mercy of phone lines being engaged and paper jams.
Consider switching over to a virtual fax. An online fax account allows you to send and receive faxes from anywhere at any time. You can send and receive on any device, so there’s no need to be tied to the office. It’s also possible to attach an electronic signature to documents. A virtual fax saves vital time and resources, not to mention paper. They are as speedy as sending an email, plus you can also use them to share large files and back up faxed data.
Update and boost confidence in your agency
If your agency uses outmoded fax machines or hasn’t explored the realms of possibility offered by cloud solutions, you really need to update your business systems. Your clients want to know they are in good hands, and that you will work efficiently for them, and you need to be using the latest tools and platforms in order for this to happen. Update, and make sure your agency isn’t lagging behind the competition!