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5 Game-Changing Tips For Tradies In Business

Friday, February 05, 2021 by eFax Team

5 Game-Changing Tips For Tradies In Business

Over 30% of the Australian workforce are tradies, according to data from Safe Work Australia. Inside that group, over 1.1 million Australians operate as independent contractors. 


With so many Australian tradies in business, there is a large amount of competition for work. 

This means that it takes insight, planning and some business advice to build a business that has a strong competitive advantage long term. 

How to improve your competitive advantage as a tradie

Your competitive advantage is how your business is different from your competitors. Competitive advantage comprises multiple factors, including your cost, the quality of your product/ service, branding, profitability, customer service and business processes. 

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Building your competitive advantage as a tradie is about more than what you offer clients: it’s about how you run your business. If you’re looking to improve your competitive advantage, here are 5 pieces of business advice to get you started. 

Tip #1. Develop an effective advertising strategy

Every sustainable business needs an effective advertising strategy to bring in new clients. Advertising allows you to introduce people to your business: creating ‘leads’ that will convert into clients. 

As a tradie, you can develop an effective advertising strategy in three simple steps:

  1. Choose an objective for your advertising: Choosing an objective for your advertising will help you measure your advertising success, as well as influence how you conduct advertising. You can build your advertising objective by following the SMART formula, meaning your objective is Specific, Measurable, Achievable, Realistic and Time-bound.

  2. Choose a message to advertise: Effective advertising draws in new clients by offering them a proposition that inspires them to purchase your services. As a tradie, there are many propositions you can include, including an explanation of what your business offers, a deal on exclusive products, a temporary sale or a special discount code for people who view your advertisement.

  3. Select a platform to advertise on: There are many tried-and-true platforms you can use for advertising, including television, radio and newspaper advertising. However, if you work inside a small geographic region or with a specific customer-base, you may want to consider targeted advertising.

Targeted advertising focuses on reaching people who are already likely to become clients. As a tradie, you could conduct targeted advertising in many ways, including:  

  • Answering the phone professionally
  • Making eye contact and smiling
  • Being on-time to jobs
  • Being honest
  • Being careful of a client's boundaries
  • Providing a quote upfront
  • Answering emails promptly
  • Asking for the client's opinion and feedback

  • Tip #2. Set up automated processes 

    Automating your administration tasks will allow you to expand your business long term, as it reduces the amount of time you spend running your business. This allows you to increase your client hours: improving your revenue. 

    Automation is made possible by business automation software. As a tradie, there are many processes you can automate with business automation software, including booking contractors, job quoting, sending out invoices and receipts, marketing, logging payments, filing paperwork, and generating invoices and client documents. 

    You can also save time by replacing manual processes with digital ones, which allows you to automate parts of business processes. For example, you can replace your fax machine with online fax, or transition from filing documents by hand to cloud-based storage. 

    Tip #3. Streamline your payment process

    Billing through a paper-based payment process is time-consuming and inefficient, as it increases the amount of bookkeeping you need to do. Thankfully, tradies can now streamline their payment processes by adopting a digital payment system.

    Digital payment systems have many uses, as they track payments, follow up on unpaid invoices and send receipts automatically. There are many digital payment options available for Australian tradies in business, including:
  • Google Wallet
  • Samsung Pay
  • Apple Pay
  • PayPal
  • Android Pay
  • Stripe
  • Square

  • Digital payment systems are also flexible and work on a transaction-based-fee. This means you can accept payments in multiple ways: offering customers the payment option that works for them.

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    Tip #4. Improve your client communication 

    Word-of-mouth marketing is a powerful marketing tool, which is why client communication is so vital for tradies running their own business. Bad client communication can damage your reputation, as unsatisfied customers are 21% more likely to leave a review than satisfied customers. 

    On the other hand, good client communication can increase a client's satisfaction with your work - as it conveys the impression that you are knowledgeable, professional and reliable. This is a form of marketing for tradies, as happy clients are likely to recommend your services to other people.  

    There are many easy ways to improve your client communication. This includes:

  • Answering the phone professionally
  • Making eye contact and smiling
  • Being on-time to jobs
  • Being honest
  • Being careful of a client's boundaries
  • Asking for the client's opinion and feedback
  • Answering emails promptly
  • Tip #5. Use apps to streamline day-to-day tasks

    Tradies are in a unique working environment, as they are frequently moving between the work truck and multiple work sites. This makes it awkward to carry around a computer, meaning many tradies rely on their phone or tablet to complete business tasks. 

    Many types of apps can streamline the day-to-day tasks involved in running a business. As a tradie in business, you will likely benefit from:

    Scheduling apps

    Scheduling apps allow you to schedule client jobs on a calendar. This allows you to map out your workday, and the workday of your employees. Scheduling apps are also able to track the location, basic details and scheduled hours involved in each job. 

    Timekeeping apps

    Timekeeping apps allow you to track how much time you have spent on each job, making it easier to invoice and bill clients as you go. 

    Online faxing

    Online faxing apps allow you to send and receive faxes from your smartphone or tablet. This means you can fax from anywhere, reducing the amount of paperwork you need to carry around. 

    Embrace online faxing 

    If you’re looking to embrace online faxing, look no further than eFax. eFax has been helping small businesses send online faxes since 1997. 

    Their world-class online faxing system is flexible, reliable and secure. With eFax, you can send faxes from your smartphone, tablet or computer. eFax uses end-to-end encryption to keep your faxes safe - making sure you never lose another fax. 

    eFax’s online faxing system is future-proof and NBN compatible. While many businesses lose their fax connection when switching to NBN, eFax’s faxing experts will help you transition smoothly. With eFax, you can even use your NBN fax number from day one.

    eFax loves helping Australian businesses communicate, which is why they offer eFax customers free lifetime cloud storage for their faxes. 

    Get started with eFax by calling 1800 283 361 or starting a 30-day free trial.
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